Umbrella Anchor and Umbrella Fella. Our anchor pile-drives down into sand to remove plug for deeper hold. The addition of the Umbrella Fella allows for easy access to beverages and other important items. MUST HAVE THE ANCHOR TO USE UMBRELLA FELLA. The perfect addition to your umbrella purchase for the perfect beach day setup. Easy installation and the strongest hold of any beach umbrella and surf rod anchor available. (NO MORE FLYING UMBRELLAS!!!)